We got feedback from our colleagues who are n the age bracket of out target audience to give us feedback on our first rough cut.
1. They thought that the colour used at the start of the video used in editing to create a coloured tint over the characters was too vibrant, and may be more effective if toned down and had more of a subtle effect.
2. The cat walk section for the older pussycat dolls had messy mise-en-scene, for example you can see a car parked in the back right hand side of the shot, and they suggested that this part should be reshot because of this. They also thought that for the catwalk section the older and younger PCD should be in the same location so that the transitions between them are smoother. Framing also needs to be improved on this section.
3. They liked the skatepark section and thought it worked well.
4. They also thought that the narrative didn't come across. As we explained the basic narrative before them watching it, they had some idea of what we were aiming for, however they thought that the older girls fame wasn't anchored enough and we should further reinforce it using mise-en-scene such as a limo and red carpet. We could also show paparazzi and and crowds.
5. They thought that the increased pace in editing as the video progressed also worked well. Also the childish connotations of the hairspray can work well and more of this should be included.
6. They thought that the colour distinction between the girls should be more obvious and we should consider making the older girls more sexualised with what they are wearing. By increasing the male gaze we could do this by doing more close ups on heels and legs.
7. We should also consider humiliating a boy in the video. By doing this we are making us look more powerful and includes some humour. It also makes the girls look more desirable.
Welcome to my blog, where I am working towards producing a music video accompanied by ancillary texts for the track It's Ok by Atomic Kitten
Our Track: It's Ok - Atomic Kitten
Tuesday, 7 January 2014
Monday, 6 January 2014
MJ - Fan/Genre Forums
Here is a list of all of the fan forums we have used to get a better idea of who our target audience for our music video;
http://www.fanpop.com/clubs/the-pussycat-dolls
http://www.pcdworld.co.uk/
http://pcd.forumcommunity.net/

http://www.popjustice.com/forum/threads/14095-The-Pussycat-Dolls-General-Discussion/page65

PP - Digipak Experimenting
For the front cover of our digipak we have been experimenting with cutting out the girls in the picture and putting us on a different more effective background. We also plan t experiment with black and white and silhouettes.
Here is our first try and cutting round the girls using Adobe Photoshop.
PP - Instagram
On our instagram we have started posting pictures of us editing and introduced the group. We have added multiple hash tags to each so we are easily findable to any who supports PCD or are interested in our work. From instagram you can also upload pictures straight to twitter also so we can keep all out social media platforms well updated.
screenshot from instagram |
Tuesday, 17 December 2013
TD - Digipak Idea



For the inside we though of having it busier than the front we thought we could have the red carpet and limo fading into the park or the school as a young scene of the girls when they are younger. This will be in bright colours and we will make it girly and have sparkles all on it.which we will create on photoshop.
Monday, 16 December 2013
PP - Cast Feedback
After our shoot with the younger PCD we asked them about how we found the shoot and working with us on the video. We got positive feedback and they all enjoyed working with us and are excited to see the final result.
TD - Our Viral Vid Concept
Our viral vid idea is to use the basic dance and choreography we have created and get others to send us there clips of the dance or something similar to the chorus of the song when i grow up. Our idea also is to have people laying the track via musical instruments or singing.
We decided it doesn't have to be exactly the same but the idea of people to send in their own dance or something similar to it. We used creative arts evening to experiment this where we invited people to learn a small part of the choreography from our performance footage in our video. This was basic and very easy to learn. This also proved very successful as we got a lot of people and teachers involved.
We decided it doesn't have to be exactly the same but the idea of people to send in their own dance or something similar to it. We used creative arts evening to experiment this where we invited people to learn a small part of the choreography from our performance footage in our video. This was basic and very easy to learn. This also proved very successful as we got a lot of people and teachers involved.
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