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| Final inside image |
After we received the feedback stating that our first initial idea for the inside of the digipak was not working, we drafted a new idea which still included the use of candles. We used the same image used in one of the teaser mag ads (taken from the video) of the tea lights and rose petals on a white table cloth. We then layered this image twice to give a 'double effect' and reduced the opacity of both these layers. We then took a still image of the large candle and layered this on top. We added effects to these images, to make them appear softer, as well as enhancing the contrast and shadows to make them more eye catching and bright.
We asked the same primary audience who we asked previously and they all preffered this composition, saying it was more effective and looked much better. We decided upon this image as our final inside image, because it proved to be more successful amongst our primary audience.
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