EG6: Blue - One Love

ACT: Blue
TRACK: One Love
YEAR: 2002
DIRECTOR: Unknown
GENRE: R&B
MAIN AUDIENCE: 15+
LYRICS: http://www.azlyrics.com/lyrics/blue/onelove.html

VIDEO:

PERFORMANCE, NARRATIVE + CONCEPT: 

Shots of various relationships between males and females are intercut between the lip syncing shots. This is to signify the love theme of the song. There is no one straight narrative followed throughout the video but it the theme of love is clearly anchored.

Lip syncing scene

PERFORMANCE STYLE:
Lip syncing performances are given by all 4 members of the group. They're shown lip syncing individually and together. 

The band

MALE GAZE:

Alley way

There's arguably a fe-male gaze, as the men are all attractive and are wearing tight tshirts and unbuttoned shirts. Young females will be attracted to the appearances of the men, and the song is about love, which stereotypically is associated with women. There is also a male gaze, as the women featured in the video are all pretty, and some are wearing tight tops, to catch the male eye.

LOCATIONS + MISE-EN-SCENE:
The lip syncing scenes are shot in various locations in a backstreet alley way, which convey the urban element to the song. Some are shot on a balcony and some are shot sitting on cars. Others are shot with the band walking towards the camera from long shots. As well as alley ways, the group are also shot lip syncing in an open area with motorway bridges overhead and on one of the bridges.

EG5: Disclosure - F For You

ACT: Disclosure
TRACK: F For You
YEAR: 2013
DIRECTOR: Ross McDowell and Ben Murray
GENRE: Deep House
MAIN AUDIENCE: 15-25
LYRICS: http://www.azlyrics.com/lyrics/disclosure/whenafirestartstoburn.html


VIDEO:

RELATIONSHIP BETWEEN VISUALS + LYRICS:
Although the lyrics tend to be repeated throughout the song, they are clearly about some kind of relationship which revolves around lies. In the video, there is no reference to this relationship, as the only visuals are Guy and Howard Lawrence themselves performing their set. 

GENRE CHARACTERISTICS: 

Godskitchen superclub brand

Flashing lights in the background

In the 80's and 90's, house and rave clubs like The Godskitchen superclub began to host house and dance music events across the UK, and even Europe. Since then, clubbing has become an important factor in teenager's and young adults' social lives across the world. Clubs are typically known to play house and dance music, and there are always strobe lights of all different colours and intensities. This is reflected in the video, as the film of the boys is in black and white but the background flashes different colours when the beat begins to pick up. As the beat drops, the background shows various images of animated faces (which is Disclosure's signature effect) and the two boys DJ'ing. 

Howard Lawrence

Guy Lawrence

PERFORMANCE STYLE:
The video shows Disclosure performing the song on a stage on their DJ sets. The track is the first song on the album 'Settle' which doesn't feature a guest vocalist. Guy Lawrence is the lead vocalist on the track whilst his brother, Howard, acts                                                      as a backing vocalist. 

PACE:

Flashing lights compliment the fast paced shots

The beginning of the video is a slower pace, before the beat in the track drops. The shots begin to speed up once the beat drops, and the flashing lights have the effect of making the pace appear even faster. The house/dance genre is reflected in the video with the use of faster and shorter shots, which creates a sense of being in a club and dancing to the track yourself. Because this style of music is aimed at 15-25 year olds, the fast pace keeps the audience engaged on the video as well as the track itself. 

Long shot at the beginning of the video

SHOT VARIETY + SET-UPS:

There is only one set-up throughout the video. There are also many long shots of the two boys on the stage, with the background screen in shot. There are also close ups of the two boys when they're lip syncing. As the pace and shots speed up, the camera focuses on the background and the equipment more than the boys themselves, which reflects the beat of the music. 

Disclosure's 'signature face'

LOCATIONS + MISE-EN-SCENE:

There is only one location used in the video, which is an open stage with two DJ sets. The location and mise-en-scene are simple, with a plain stage and 2 DJ sets, but the background screen with the flashing lights makes the concept appear busy and manic. Disclosure have a 'signature face' which they use in the majority of their videos and on album artwork. It appears over the boys' faces and on its own amongst the others effects on the screen. 

Stage set up with the 2 DJ sets