Final Magazine Advertisements

Our final main mag ad features an image of the group together. We chose this image as it signifies a 'girl power' theme and shows off the group as a united front, and therefore felt it was appropriate to our style. We have also included an image of the digipak, as this is the sole purpose of the mag ad. We included tour dates, our social networking username and a QR code, which links to our twitter page, too, which provides the readers with information about the upcoming release.

As well as our group ad, we created 3 individual main ads too. It is common for artists to pay for more than one advertisement in the same issue of one magazine, to catch the readers' attention even more, and so we decided to create more than one main ad, to distribute in one issue of the same magazine, to advertise the products even more. For this ad, we used a different outfit, one which is also featured in the digipak, to add to the visual variety. The dress reflects the male gaze theory, as it is short and and cut out in the middle, and the pose is a feminine pose, to attract our secondary male audience. All the same information is included on this ad as the group add.

This is our second individual mag ad. This image was shot at a different level, to add more visual variety, and the dress is one of the same blue dresses featured in the video and digipak, to link the texts together. The direct gaze is a feature commonly used by pop artists, and so we felt it worked effectively to have this member looking directly into the camera, to create a relationship between the fans and the group/member.

This is our final main mag ad, which features similar conventions that we used in the other 3 main ads. We opted for using one of the blue dresses seen elsewhere again, as it is patterned and so is more eye catching and stands out to the reader. In contrast to the second individual ad, we used an image with the member looking away from the camera. We positioned the image so that she is facing the text, which we thought worked appropriately as it creates an effective link between the image and the text.

Here, we have created a teaser ad which is aimed at our secondary male audience. We used the concept of narrative enigma, by using an image with one of the members facing away from the camera, so that you cannot see her face. Because it is a teaser, we also provided no text apart from the QR code which we placed on her posterior. We decided this would be appropriate for a male audience because of the position of the QR code, and the fact that pink is typically a girl colour means the ad would stand out and catch males' attention if it were in a magazine like FHM or Nuts.

This teaser ad again features the concept of narrative enigma, as the groups heads are not in shot, so it raises the question 'which one is which?'. The candles create a link into the narrative section of our video and the colours of the tops are colours which we have previously used in the digipak text, and so this creates another link into the other ancillary text.

In this ad, we have layered two images of rose petals and tea lights, taken from the video. The two images are the same images, but we simply reduced the opacity of both, and changed the position of one of the images to give a 'double effect'. Underneath these layers, we added an image similar to the one used on the back on the digipak, which again creates a link between the texts. The QR code is featured again, to build up the excitement and provide the opportunity for gaining information if the audience choose.

In these 2 mag ads, we have used different images of a kitten. We felt that this was appropriate because of the current and growing social media phenomenon involving funny cat images and videos. Because the groups name is 'Atomic Kitten', we thought that including these images would create and effective link between the group name and this phenomenon. The phenomenon has taken up across all social media sites and so people of all ages (who use social media) will recognise this link. In one of the ads, we also included the rose petals, to link the 3 texts together in a subtle way, as well as including the QR code and twitter name/logo (to take into account those who do not have access to a QR code scanner).