Welcome to my blog, where I am working towards producing a music video accompanied by ancillary texts for the track It's Ok by Atomic Kitten

Monday, 14 October 2013

Intertextuality & Relationships Vodcast

Podcast 2

13/10/13


This week we have been working on a sample video which which lasts for 20 seconds and represents some of the ideas that we want to incorporate into our final video. In the upcoming week we will be planning the individual areas of our final video in more depth through the format of vodcasts, and we will also be gathering more audience feedback on our current idea to see how it could be improved even further.

Thursday, 10 October 2013

Timings Sheet

Sample Video 1



Above is our 20 second sample video for our chosen track. This video has enabled us to use and experiement with various effects before shooting our final video. Because the genre is pop, we wanted to make the video bright and 'happy' to attract the target audience of 12-24 year olds. The basic narrative was incorporated into this sample video, as we shot a performance section and the narrative section of the 5 girls trying clothes and accessories on as younger children.

For the performance section, we initially wanted to use the school gym, as the background is a good representation of the urban setting that we intend to have in our final video. However, there was a class using the gym during the free time we had to shoot, so we went outside and shot the footage in the car park. Despite this not being our first choice, it worked well as it was outside so provided a good natural light, and the cars in the background represented the urban street setting that we will have in our final video. The dance routine was simple, yet we intend to choreograph a new routine for our final cut.

For the narrative section, we used the school toilets, as we needed mirrors. The props used were to signify the young age, yet this will be anchored more in the final cut and hair and clothing will be different. Each character is also showing a different pose, to signify their different personalities, and create a sense of immaturity and to anchor the idea that they're messing around.

Re-Pitch


Wednesday, 9 October 2013

Sample Video: Editing

Glow and Isloate effect
To signify the pop genre, we wanted our video to look light and bright, with bright colours. When experimenting with the enhance effects, we came across Islolate. This enhanced the bright colours in the shot, and dulled the neutral colours. It worked well on the fan shot and the ending shot with the writing on the mirror, as it made the pink and red stand out to the viewer.

Sped up ending shot
The ending shot was sped up by 200%, as it was a long shot so keeping it long would have disengaged the audience. The writing 'famous' signifies the theme, so we thought it would be best to enhance the shot wit the Islolate and Glow effect.


We applied the Glow effect to all the narrative shots, as it brightened the mise-en-scene which is the look that we wanted. It made the walls of the bathroom appear white rather than the dull purple that it is, and it made the characters clothing and accessories appear more vibrant. At the start when the 5 members all turn around, we used the Colorize effect which tinted the entire screen one colour. Each member was cast a different colour to differentiate between the different personalities, and to make the video more vibrant.


Final edit

This is the video after all the editing was complete. The video was 21 seconds in total.