Our shoot took place on the 9th October 2013. Because we had a short period of time for filming, we shot our footage in school. We only used 2 locations due to a lack of time and room availbility, however there will be many more in the final cut. The cast included Poppy, Tilly and myself, as well as two others outside of the group (Alys & Alice). Millie was our cinematographer. Because the footage was shot during school, there was no opportunity to change the mise-en-scene to signify the age differences. In terms of locations, we had issues using the preferred location of the gym, as it was in use. We therefore had to improvise and use the school car park for our performance footage. For the narrative section, we used the school toilets, and because we shot during a free period, it was not busy which therefore made it quicker and easier to get the required shots.
All in all, the shoot went according to plan except from the change of performance location. We used props to signify the ages rather than clothes and make up, and we plan to edit the footage to make it appear more bright and girly.
Wednesday, 9 October 2013
Tuesday, 8 October 2013
Podcast 1
8/10/13
In our group there are 4 of us; Poppy, Tilly, Millie and myself. Throughout the year, we will be creating weekly podcasts as we progress and develop our ideas for the chosen track 'When I Grow Up - Pussycat Dolls'. This is our first podcast, which is introducing the group, the idea and track and what we plan to do this week.
Saturday, 5 October 2013
Thursday, 3 October 2013
Wednesday, 2 October 2013
Pitch Idea
ACT: Girls Aloud
VIDEO:
For my video I will need 5 girls to act as the 5 members, and 5 boys, one for each member. The video will include a performance, and will also intercut footage from a narrative. The performance footage will include lip syncing and a dance routine, however this dance routine will need to be simple yet effective so that all the cast can learn and remember it. The narrative will involve all 5 members, and they will be individually shot in 5 different scenarios, each with a different man to anchor the love theme of the song. During these narrative shots the girls will also be lip syncing. The chorus is when the group performance footage and the dance routine will be played. The girls will all be wearing tight, revealing dresses, all of a different colour during the performance scenes. This is to distinguish the personalities of each member. The men will be wearing smart casual clothes, such as a shirt paired with jeans. The original video shows the group going to a club, so to differ from the original my video will involve various locations. The performance footage will be shot in front of a plain backdrop, so that it would be easy to add effects in the editing process. An outside space such as a park will be needed for the narrative shots and for lip syncing shots.
TRACK: Love Machine
YEAR: 2004
DIRECTOR: Stuart Gosling
GENRE: Teen-pop
AUDIENCE: 15-25
VIDEO:
For my video I will need 5 girls to act as the 5 members, and 5 boys, one for each member. The video will include a performance, and will also intercut footage from a narrative. The performance footage will include lip syncing and a dance routine, however this dance routine will need to be simple yet effective so that all the cast can learn and remember it. The narrative will involve all 5 members, and they will be individually shot in 5 different scenarios, each with a different man to anchor the love theme of the song. During these narrative shots the girls will also be lip syncing. The chorus is when the group performance footage and the dance routine will be played. The girls will all be wearing tight, revealing dresses, all of a different colour during the performance scenes. This is to distinguish the personalities of each member. The men will be wearing smart casual clothes, such as a shirt paired with jeans. The original video shows the group going to a club, so to differ from the original my video will involve various locations. The performance footage will be shot in front of a plain backdrop, so that it would be easy to add effects in the editing process. An outside space such as a park will be needed for the narrative shots and for lip syncing shots.
Tuesday, 24 September 2013
EG16-20: 5 Pop Music Video Analyses
ACT: Union J
ACT: Sugababes
ACT: S Club 7
TRACK: Carry You
YEAR: 2013
DIRECTOR: Unknown
GENRE: Pop
AUDIENCE: 12 - 18
VIDEO:
- The video is fast paced, with a variety of shot types and set ups. This keeps the audience engaged and interested in the video.
- Slow motion is used various times in the video, in the narrative shots. There also appears to be an effect added to the footage, as the shots appear light and faded.
- There is a mixture of both performance and narrative footage. The song was written to signify the groups journey since the X Factor, so the performance shots show the group singing/lip syncing together, with their arms round each other.
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| Lip syncing shot |
ACT: Sugababes
TRACK: Push The Button
YEAR: 2005
DIRECTOR: Matthew Rolston
GENRE: Electropop
AUDIENCE: 15 - 25
VIDEO:
- The feminist male gaze theory can be applied to this video, as the group are all wearing tight or revealing clothing. This is to objectify the women for the pleasure of a male audience.
- The colours are all bright, which is eye catching and therefore keeps the audience focused on the screen. Effects and transitions are also used in between the lip syncing and narrative shots.
- There is a strong link between the lyrics and visuals. The title of the song 'Push the Button' is reflected through the setting of a lift. The song lyrics are also based on a man, so the use of men for each member is appropriate.
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| The group are all shown wearing revealing clothing |
ACT: S Club 7
TRACK: S Club Party
YEAR: 1999
DIRECTOR: Unknown
GENRE: Pop
AUDIENCE: 15 - 25
VIDEO:
 |
| Performing a dance routine |
- There is intertextuality in the video to the famous race scene in Grease, when the group are challenged to a race by the 'Back To The Fifties' cast.
- Because the track was their second single, this song introduces the audience to the group through the lyrics of the second verse. Each line mentions one member of the group. This is important, as it creates a relationship between the audience and the group.
- There is more performance than narrative, however the narrative shots are inter cut during dance routines and lip syncing.
ACT: Atomic Kitten
ACT: NSYNC
TRACK: It's OK!
YEAR: 2002
DIRECTOR: Unknown
GENRE: Pop
AUDIENCE: 15 - 25
VIDEO:
 |
| The group driving along a quiet road whilst lip syncing |
- The male gaze theory can also be applied to this video, as the group are objectified at the beginning when they come out of the sea wearing bikinis. The camera focuses on their bodies and the shots are in slow motion.
- There is a lot of lip syncing by the group, rather than narrative. However there is a narrative involved, as the song is about heartbreak, and this is signified by the sense of freedom provided by the open roads by the beach and the open top car.
- The shots are slowly paced, and there is not much shot variety.
ACT: NSYNC
TRACK: Pop
YEAR: 2001
DIRECTOR: Unknown
GENRE: Pop
AUDIENCE: 15 -25
VIDEO:
- The song in the video does not begin straight away. There is an introduction featuring Justin Timberlake on an advert, and a girl is watching holding a bowl of cereal with letters in it. There are many effects used, and as she drops the bowl, the letters P O P fly towards the screen, and the camera zooms into the O and the song starts.
Justin Timberlake lip syncing in front of a busy
'random' background - Justin Timberlake is the member who is featured in the video the most. He was the most famous member of the group, and now has the biggest success, so therefore there were more individual shots of him lip syncing. During group shots, he is also always at the front or in the middle.
- The video is bright and colourful, with many quick transitions and effects. This keeps the pace consistent and fast, to engage the audience.
EG15: McFly - Love Is Easy
ACT: McFly
RELATIONSHIP BETWEEN VISUALS + LYRICS:
At the beginning of the video, Tom (lead singer) is shot playing a pink ukulele, to attract the primary female audience. For example the lyrics 'Today I'm laughing the clouds away, I hear what the flowers say, and drink every drop of rain' are reflected in the video through the use of props. Dougie (bass player) is holding up clouds behind Tom as he lip syncs, and then Tom sprinkles blue glitter onto paper flowers, to signify the rain drops watering the flowers spoken about in the lyrics.
GENRE CHARACTERISTICS:
A common convention in pop music videos is having the group looking directly into the camera whilst lip syncing. This is often used to create a link and relationship between the band and the audience. It is also common for groups, especially boy groups, to wear matching suits and outfits. This signifies their connection and relationship.
PERFORMANCE, NARRATIVE + CONCEPT:
AUDIENCE:
At a point in the video the set up becomes a gig, and fans are shown dancing and holding up fan signs whilst the band perform. The audience are young teenage girls, which reflect the primary female audience. At the end, there is a little hand made stage which the group is holding which says 'for the fans'. This signifies how important the relationship between the audience and band is for a successful music video and music career.
LOCATIONS + MISE-EN-SCENE:
TRACK: Love Is Easy
YEAR: 2012
DIRECTOR: David Spearing
GENRE: Pop rock
AUDIENCE: 12 - 18
VIDEO:
 |
| Sprinkling the blue glitter onto the flowers to signify the rain |
At the beginning of the video, Tom (lead singer) is shot playing a pink ukulele, to attract the primary female audience. For example the lyrics 'Today I'm laughing the clouds away, I hear what the flowers say, and drink every drop of rain' are reflected in the video through the use of props. Dougie (bass player) is holding up clouds behind Tom as he lip syncs, and then Tom sprinkles blue glitter onto paper flowers, to signify the rain drops watering the flowers spoken about in the lyrics.
 |
| Looking directly into the camera |
A common convention in pop music videos is having the group looking directly into the camera whilst lip syncing. This is often used to create a link and relationship between the band and the audience. It is also common for groups, especially boy groups, to wear matching suits and outfits. This signifies their connection and relationship.
 |
| Performing in front of an audience |
 |
| The ending shot |
PERFORMANCE, NARRATIVE + CONCEPT:
The video is entirely performance footage, but there is a narrative incorporated into the performance. The band start the video with relating the visuals with the lyrics, to create a clear connection, but towards the end, they all start to play their instruments in front of an audience, as if they were playing a gig.
AUDIENCE:
 |
| The target audience shown in the video holding fan signs |
 |
| Lyrics written on a red umbrella. The colour red signifies the theme of love and romance. |
Only one location is used throughout the entire video, and this location is a stage in a hall. However, there are many props used to create different scenes and backgrounds, which keep the audience interested in what's going on. The props all relate to the lyrics, for example umbrellas with the lyrics written on them, and numbers to signify the 'equations' mentioned in the lyrics.
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