EG8-12: 5 Music Video Analyses

ACT: The 1975

TRACK: Chocolate

YEAR: 2013

DIRECTOR: Unknown

GENRE: Electronic Rock

MAIN AUDIENCE: 15+

LYRICS: http://www.azlyrics.com/lyrics/1975/chocolate.html

VIDEO:

The video is shot in black and white and features many smooth, slow motion shots. As Matt Healy is the lead singer, there are many more shots of himself individually lip syncing. There is also a girl featured in the video, and a silhouette of her body is shown on camera and she is blonde which attracts a male audience. 

ACT: Peace

TRACK: Follow Baby

YEAR: 2012

DIRECTOR: Jake Harmer

GENRE: Indie Rock

MAIN AUDIENCE: 15+

LYRICS: http://www.lyricsfreak.com/p/peace/follow+baby_21055872.html

VIDEO:


The video is a performance by the band, set in a living room. During the chorus', the furniture moves and is thrown around the room, with blue and purple flashing lights. The shots used are mostly long and medium shots, focusing mostly on the lead singer lip syncing into a standing microphone.

ACT: Black Eyed Peas

TRACK: Don't Stop The Party
YEAR: 2011

DIRECTOR: Ben Mor

GENRE: Hip House

MAIN AUDIENCE: 15-25

LYRICS: http://www.metrolyrics.com/donat-stop-the-party-lyrics-black-eyed-peas.html

VIDEO:

The video is fast paced to match the beat of the music and features footage from their E.N.D world tour in Brazil. The video also features diegetic sound from the audiences at the arena concert. The footage represents the genre, as there are colourful flashing lights and the band are featured wearing 'trendy' outfits which signify the modern element to the song.

ACT: Paramore

TRACK: Decode

YEAR: 2008

DIRECTOR: Shane Drake

GENRE: Emo

MAIN AUDIENCE: 15-30

LYRICS: http://www.azlyrics.com/lyrics/paramore/decode.html

VIDEO:

This video features footage from Twilight (2008) and footage of the band searching through the woods which is intercut with performance scenes in a forest by the band. The vampire theme is reflected by the dull, cold colours, and the lead singers makeup and pale skin signify the coldness typically associated with vampires.

ACT: Calvin Harris ft. Example

TRACK: We'll Be Coming Back

YEAR: 2012

DIRECTOR: Saman Keshavarz

GENRE: Dance-pop

MAIN AUDIENCE: 10-30

LYRICS: http://www.azlyrics.com/lyrics/calvinharris/wellbecomingback.html

VIDEO:

Throughout the video there is diegetic sound of car engines as the police motorbike is chasing the two getaway cars. There are also various effects used, such as split screens and zooms into reflections of sunglasses, which work effectively. The video is a concept, as there is no clear link between the lyrics and visuals.