TRACK: Carry You
YEAR: 2013
DIRECTOR: Unknown
GENRE: Pop
AUDIENCE: 12 - 18
VIDEO:
- The video is fast paced, with a variety of shot types and set ups. This keeps the audience engaged and interested in the video.
- Slow motion is used various times in the video, in the narrative shots. There also appears to be an effect added to the footage, as the shots appear light and faded.
- There is a mixture of both performance and narrative footage. The song was written to signify the groups journey since the X Factor, so the performance shots show the group singing/lip syncing together, with their arms round each other.
 |
| Lip syncing shot |
ACT: Sugababes
TRACK: Push The Button
YEAR: 2005
DIRECTOR: Matthew Rolston
GENRE: Electropop
AUDIENCE: 15 - 25
VIDEO:
- The feminist male gaze theory can be applied to this video, as the group are all wearing tight or revealing clothing. This is to objectify the women for the pleasure of a male audience.
- The colours are all bright, which is eye catching and therefore keeps the audience focused on the screen. Effects and transitions are also used in between the lip syncing and narrative shots.
- There is a strong link between the lyrics and visuals. The title of the song 'Push the Button' is reflected through the setting of a lift. The song lyrics are also based on a man, so the use of men for each member is appropriate.
 |
| The group are all shown wearing revealing clothing |
ACT: S Club 7
TRACK: S Club Party
YEAR: 1999
DIRECTOR: Unknown
GENRE: Pop
AUDIENCE: 15 - 25
VIDEO:
 |
| Performing a dance routine |
- There is intertextuality in the video to the famous race scene in Grease, when the group are challenged to a race by the 'Back To The Fifties' cast.
- Because the track was their second single, this song introduces the audience to the group through the lyrics of the second verse. Each line mentions one member of the group. This is important, as it creates a relationship between the audience and the group.
- There is more performance than narrative, however the narrative shots are inter cut during dance routines and lip syncing.
ACT: Atomic Kitten
ACT: NSYNC
TRACK: It's OK!
YEAR: 2002
DIRECTOR: Unknown
GENRE: Pop
AUDIENCE: 15 - 25
VIDEO:
 |
| The group driving along a quiet road whilst lip syncing |
- The male gaze theory can also be applied to this video, as the group are objectified at the beginning when they come out of the sea wearing bikinis. The camera focuses on their bodies and the shots are in slow motion.
- There is a lot of lip syncing by the group, rather than narrative. However there is a narrative involved, as the song is about heartbreak, and this is signified by the sense of freedom provided by the open roads by the beach and the open top car.
- The shots are slowly paced, and there is not much shot variety.
ACT: NSYNC
TRACK: Pop
YEAR: 2001
DIRECTOR: Unknown
GENRE: Pop
AUDIENCE: 15 -25
VIDEO:
- The song in the video does not begin straight away. There is an introduction featuring Justin Timberlake on an advert, and a girl is watching holding a bowl of cereal with letters in it. There are many effects used, and as she drops the bowl, the letters P O P fly towards the screen, and the camera zooms into the O and the song starts.
Justin Timberlake lip syncing in front of a busy
'random' background - Justin Timberlake is the member who is featured in the video the most. He was the most famous member of the group, and now has the biggest success, so therefore there were more individual shots of him lip syncing. During group shots, he is also always at the front or in the middle.
- The video is bright and colourful, with many quick transitions and effects. This keeps the pace consistent and fast, to engage the audience.
No comments:
Post a Comment