EG13: The Wanted - Glad You Came

ACT: The Wanted

TRACK: Glad You Came

YEAR: 2011

DIRECTOR: Director X
GENRE: Dance-pop

AUDIENCE: 15 - 25

LYRICS: http://www.azlyrics.com/lyrics/wanted/gladyoucame.html

VIDEO:

Group shot looking directly into the camera

GENRE CHARACTERISTICS:

The genre is dance-pop, which is reflected in the video through the use of a party setting. The band is also shot lip syncing together looking directly into the camera. This is a common convention used in pop music videos, as it creates a direct link between the audience and lyrics. 

PERFORMANCE, NARRATIVE + CONCEPT:

The video features a performance and a narrative. The performance shots link in with the narrative, as they're performing at a house party, to signify the genre. The narrative involves the boys meeting some girls at a beach, then going back to house party and spending time with the girls. At the end of the video, they all wake up next to each other and the house is a mess.

One of the last shots

AUDIENCE:

An over 18 audience is reflected in the video, through the party and clubbing setting. The primary audience of the song is teens and young adults, however because there is a club scene, which therefore signifies alcohol use, the video is aimed at those over 18. 

One of the 5 girls featured with the group

MALE GAZE:

Each band member has a woman in the video, who are all models, except for one, who was seen on the streets. This attracts a male audience, as the girls are all shown wearing revealing clothing with lots of make up on and styled hair, which is a stereotypical representation of girls who go to parties.

SHOT VARIETY + SET-UPS:

Group shot at the house party

At the beginning, the shots are fast paced to match the backing beat of the music, and once the first verse begins the shots become longer. When the lip syncing stops, the shots speed up again. There is a range of shots used, to represent the party theme. Close ups and medium shots are used when the boys are being focused on individually or lip syncing, and long shots are used to provide exposition when there is no lip syncing being shown.

Speed boat

LOCATIONS + MISE-EN-SCENE:

The video was filmed in Ibiza, Spain, which provides an alternative Mediterranean atmosphere to a typically British pop song by a British-Irish boy band. The locations used include a beach, a club and a house/pool party. The locations all anchor the genre and party theme to the video. A speedboat is featured in the video as well, which signifies wealth and relates to the private parties also featured.