PP - Past Mag Ads by The Pussycat Dolls

Advertisement with tour dates

This advertisement would be a good example to take reference from as a lot of artists advertise their tours as well as their album, and it is something we should consider. The arenas shown in the advertisements are ones we would realistically use as well.

On all the advertisements I have seen the colour scheme has been black and red. Their logo is always shown and as the majority of the advertisements are from their doll domination album and tour so the album cover of them on motorbikes are from that.The background seems to be green screened in and the picture of the girls is heavily photoshopped and airbrushed.
QR codes are not shown here but as these aren't 
very recent ads the need for them would have been as current as it is today.

advertisement

By showing the girls on a motor bike it also helps the advertisement appeal to men, along with the minimal clothing reinforcing the male gaze theory.
QR codes are not shown here but as these aren't very recent ads the need for them would have been as current as it is today.
By showing the girls on a motor bike it also helps the advertisement appeal to men, along with the minimal clothing reinforcing the male gaze theory.
By showing the girls on a motor bike it also helps the advertisement appeal to men, along with the minimal clothing reinforcing the male gaze theory.

MJ - Requesting Permission from Rights Holder

We contacted Interscope Records to ask permission to use the track "When I Grow Up". Below is a screenshot of our email.

our email

Magazine Conventions

Magazine adverts are used to promote the artist and sell their material. It is important for the advert to be eye catching, so that readers will observe the advert and notice the artist and consider buying the product.

To create a successful advertisement, there are many conventions that should be included, to provide the reader with information about the product:

• Artist name
• Image of album cover; this provides an eye catching element and means that the readers will know what it looks like when going to buy it if that's what they choose. 
• The release date
• Where you can purchase it; online companies e.g. amazon, iTunes
• Record label logo

The advertisement needs to have some relation to the music video so that a constant link is maintained and the audience can understand the mag ad.

PP - Rough Cut Feedback

We got feedback from our colleagues who are n the age bracket of out target audience to give us feedback on our first rough cut.

1. They thought that the colour used at the start of the video used in editing to create a coloured tint over the characters was too vibrant, and may be more effective if toned down and had more of a subtle effect.

2. The cat walk section for the older pussycat dolls had messy mise-en-scene, for example you can see a car parked in the back right hand side of the shot, and they suggested that this part should be reshot because of this. They also thought that for the catwalk section the older and younger PCD should be in the same location so that the transitions between them are smoother. Framing also needs to be improved on this section.

3. They liked the skatepark section and thought it worked well.

4. They also thought that the narrative didn't come across. As we explained the basic narrative before them watching it, they had some idea of what we were aiming for, however they thought that the older girls fame wasn't anchored enough and we should further reinforce it using mise-en-scene such as a limo and red carpet. We could also show paparazzi and and crowds.

5. They thought that the increased pace in editing as the video progressed also worked well. Also the childish connotations of the hairspray can work well and more of this should be included.

6.  They thought that the colour distinction between the girls should be more obvious and we should consider making the older girls more sexualised with what they are wearing. By increasing the male gaze we could do this by doing more close ups on heels and legs.

7. We should also consider humiliating a boy in the video. By doing this we are making us look more powerful and includes some humour. It also makes the girls look more desirable.

MJ - Fan/Genre Forums

Here is a list of all of the fan forums we have used to get a better idea of who our target audience for our music video;
http://www.fanpop.com/clubs/the-pussycat-dolls
http://www.pcdworld.co.uk/
http://pcd.forumcommunity.net/


















http://www.popjustice.com/forum/threads/14095-The-Pussycat-Dolls-General-Discussion/page65

PP - Digipak Experimenting

For the front cover of our digipak we have been experimenting with cutting out the girls in the picture and putting us on a different more effective background. We also plan t experiment with black and white and silhouettes. 

Here is our first try and cutting round the girls using Adobe Photoshop. 

experimenting 

PP - Instagram

On our instagram we have started posting pictures of us editing and introduced the group. We have added multiple hash tags to each so we are easily findable to any who supports PCD or are interested in our work. From instagram you can also upload pictures straight to twitter also so we can keep all out social media platforms well updated.

screenshot from instagram