TD - Mag Ad Research

We started by looking at what magazines our girl band has been in. The main mag we had found the atomic kittens to feature in was ok magazine. They had all features separately in here telling life stories or being gossip. They have been in here as well for the latest singles and advertising their new album and DVD.
We didn't find many mag ads specifically by them as when the band came out digitisation and social media wasn't as big as it is today. They have mainly had mag ads advertising them getting back together and there reunion which was also featured on tv. The last thing i noticed they had articles on was the different band members leaving and changing. They were also in magazines for hobbies on the side such as big brother and personal live stories.
We wanted to look at what colour scheme they have used and how there style reflects there digi packs and videos. We looked at things such as the album covers linking with the theme of the poster such as picture on the left advertising the dvd. This reflects the album cover as it contains same text and same disco effects. On the right the picture reflects there first album that they made where they were the typical girly girls genre of music . Where they were very feminine taking on little inspiration from boy groups . The left is them later on changing and adding more of these features to attract different audiences.
 We also wanted to look at what sort of things featured on mag ads such as OR code and small text that we would need to make sure we included. As the band are not as modern as girl bands today they have no mag ads like these. However we did find mag ads releasing tour dates. The main reason we wanted to look at atomic kitten anything was so we can get an idea of how subtle they link the texts as this is not common in other bands and usually all 3 texts are completely different where as theirs match.

We found some mag ads of them in FHM boys mag. This is bringing in our secondary audience of the male audience. Linking with the male gaze theory. The fact the girls body parts are objectified and the girls are dressed in short clothing and having low cut tops on brings in this audience. We are going to try to follow this by wearing short dresses that link together via colour and try wear short dresses with low cut elements.

We have also looked at boy bands mag ads . These are very simple and often just contain them on a plain background wearing synchronised clothing and following the same style. We are going to reflect this by having the girl band against a white backdrop. This works for boy bands are they are a big statement . it cannot be as effective for girl bands as they are more glitsy and take on more of a womens audience then male. However as the industry is changing more and more girl bands are doing this and taking on these characteristics.

Little mix are one of the new latest most successful girl band of 4. They have been such a success this magazine is aimed at teens up to 24. Which is our target audience. We can take characteristics from this such as them being silly having fun and applying it in our own. The girls are also on a plain background and there colour scheme doesnt match they have the same style but colours are very different this also picking up from boy band ads.