Welcome to my blog, where I am working towards producing a music video accompanied by ancillary texts for the track It's Ok by Atomic Kitten

Monday, 9 December 2013

PP - Target Audience: Example Fact File/Profile

Our primary target audience is 12-24 year old girls. Here is an example of a fact file/social media profile of our 'typical' primary target audience.



Why we chose these characteristics
14 is an age in the middle of our target audience so this is who is our direct targets. Even though The Pussycat Dolls are an American girl group we put this example as living in the UK as PCD are a world wide known band and Nicole Sherzinger is a judge on the UK X Factor. For interests we chose these two as they are stereotypically things that teenage girls enjoy doing and both are seen in our music video because of this and because it is so relatable to teenage girls. Her hobbies, dancing and singing, are written because they would be likely to be interested in these and music if they listen and follow the PCD. Their favourite TV shows are popular reality TV shows such as Xfactor (Nicole is a judge on) and I'm a celebrity get me out of here another member of the PCD was on last year. Their celebrity crush is James Arthur who was one of Nicole's acts on the Xfactor last year and is very current and popular with teenagers.

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