PP - Make Up

For the older set of PCD in the video we want them to have dramatic eye make up. This is seen throughout girl group examples such as The Saturdays, Little Mix and The Pussycat Dolls.

The Saturdays

This is done not only in music videos but whenever the groups are in public or advertised. This is shown in the picture to the left of Mollie from the Saturdays on a magazine cover. 

Make-up is done like this to make the girls look more glamorous so they appeal to men (male gaze theory) and also so younger girls aspire to be like that as they look fashionable. These are both audiences we want to target and by doing our casts make up similar we aim to do this.

PCD

Little Mix 

The make up looks tend to be very unnatural and smoky looking. In our music video this will work especially well as it will create more of a contrast between the older PCD and the younger more innocent version of themselves when they will wear little to no make up.

practice example

At first we questioned how easy it would be to do this dramatic make up and make it look professional and effective. However, after doing research online we found that there are YouTube channels dedicated to tutorials of celebrity inspired looks and how to look like these glamorous people. These are easy step by step tutorials and after following these we discovered it is quite easy to achieve these looks.

Here is a practice example I did of the dramatic make up on a volunteer friend. It wasn't time consuming and I already had the make up and equipment needed meaning that the make up won't effect or increase our budget for the music video.

practice

practice