Welcome to my blog, where I am working towards producing a music video accompanied by ancillary texts for the track It's Ok by Atomic Kitten

Thursday, 29 August 2013

EG6: Blue - One Love

ACT: Blue
TRACK: One Love
YEAR: 2002
DIRECTOR: Unknown
GENRE: R&B
MAIN AUDIENCE: 15+
LYRICS: http://www.azlyrics.com/lyrics/blue/onelove.html

VIDEO:


PERFORMANCE, NARRATIVE + CONCEPT: 
Shots of various relationships between males and females are intercut between the lip syncing shots. This is to signify the love theme of the song. There is no one straight narrative followed throughout the video but it the theme of love is clearly anchored.

Lip syncing scene

PERFORMANCE STYLE:
Lip syncing performances are given by all 4 members of the group. They're shown lip syncing individually and together. 



The band


MALE GAZE:
Alley way
There's arguably a fe-male gaze, as the men are all attractive and are wearing tight tshirts and unbuttoned shirts. Young females will be attracted to the appearances of the men, and the song is about love, which stereotypically is associated with women. There is also a male gaze, as the women featured in the video are all pretty, and some are wearing tight tops, to catch the male eye.

LOCATIONS + MISE-EN-SCENE:
The lip syncing scenes are shot in various locations in a backstreet alley way, which convey the urban element to the song. Some are shot on a balcony and some are shot sitting on cars. Others are shot with the band walking towards the camera from long shots. As well as alley ways, the group are also shot lip syncing in an open area with motorway bridges overhead and on one of the bridges.

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