Welcome to my blog, where I am working towards producing a music video accompanied by ancillary texts for the track It's Ok by Atomic Kitten

Monday, 15 July 2013

EG4: Deep Sea Arcade - Granite City

ACT: Deep Sea Arcade
TRACK: Granite City
YEAR: 2012

DIRECTOR: Jimmi James Wright & Imogen Smyth Prado
GENRE: 
Psychedelic Pop
MAIN AUDIENCE: 15+
LYRICS: 
http://www.maxilyrics.com/deep-sea-arcade-granite-city-lyrics-498c.html



VIDEO:

RELATIONSHIP BETWEEN VISUALS + LYRICS:
Lip syncing with multiple effects
 Throughout the video, the majority of the lyrics are lip synced. The footage featured is mostly home footage of amateur videos shot whilst the band are hanging out, incorporated with performance videos and lip syncing. The lyrics talk about a girl many times, although there is not much of a link to this lyric in the video, as the video focuses on the band rather than a girl, to represent the girl spoken about in the song. 

Layering
PERFORMANCE, NARRATIVE + CONCEPT:
There is no clear narrative concept portrayed in this video, although there is a performance element, as there are various clips of the band performing together, and many shots of the lead singer (Nic Mckenzie) lip syncing.
Band performance

PERFORMANCE STYLE:
Many of the shots are shaky, and some have an ageing effect applied to them, making them look older than they are. There is also a lot of layering used in the video, to link performance shots with non performance shots. The video is colourful, with a few select shots filmed in black & white, which contrasts with the coloured layering. There are many other effects, such as doubling the individual on screen, and an effect of lights to brighten the screen. 
Effect

Guitar solo
STAR TREATMENT:
The lead singer is focused on the most out of all the band throughout the video. No other members are shown centrally lip syncing, however there are shots of the guitar player playing a guitar solo on his own, and the other band members are shown standing and dancing behind Nic Mckenzie when lip syncing. 
2 of the band members

LOCATIONS + MISE-EN-SCENE:
In the field
There are various locations used in the video, and the main used location is a field. When in the field, the band are lip syncing. Other locations include a cafe and a city street at night. 

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